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Founder of Sabé Masson
La Maison du Soft Perfume

From 1982 to...

'I think that I have always loved the mysterious, different, expressive world that is beauty...

...Clothes, perfume, skincare, colors: anything that brings well-being and self-esteem. As a girl, I would sit at my mother's dressing table and try all the creams, powders and perfumes that she used to mix, using her trailblazing cosmetic recipes. I would listen to her carefully, loving every moment.
When I finished my studies, I joined a little perfumery company in Limoges, Shop 8. At the time, I had no idea that I would meet the future father of my children and that a tremendous story had begun to be written.
As our company grew and developed, we bought Sephora from the Boots group, keeping only the name, and set up the new concept of a self-service perfumery. In late 1996 we opened on the Champs Elysées, which was both the culmination of our work and the beginning of the end, as Dominique decided to step down when he turned 50.

The business was acquired by LVMH in 1997. After our new baby together, we gradually began to have more time for ourselves, and I started a new chapter – this time on my own – at the workshop on the rue Mouffetard in Paris.
This time, it was about a new, different way of using perfume, a light, easy ritual that combined the origins of perfume with modern femininity. It is not about just scenting the skin, but rather giving perfume a new identity, a soul of its own, and trying new things, researching, finding new paths to knowledge that have never before been explored.

For a new adventure, a new name: "Crazylibellule and the Poppies", as well as a transformation from the traditional bottle to the very first "caress of perfume".
Crazylibellule and the Poppies travels the world from its base in Belleville, again in Paris. A rather extraordinary bouquet of 28 fragrances, created and introduced into Europe, Asia and America..
Personal circumstances brought the story to a close.

After any upheaval always comes the desire to create, to innovate, to gather together what is left – resilience. I reinvented myself through a new adventure, reinforcing the Crazylibellule heritage by doing something different to make it even more evolved, stronger and more mature. In 2014 I decided to partner with UPPERSIDE, a French family business, who would act as a solid and equal partner in my new business venture.

Together, we would be able to evolve, develop and move forward. And so, the brand Sabé Masson « La Maison du Soft Perfume »,was born.
With the first "fragrance with a thousand virtues", this would be a new Parisian perfume house, rich in unique expertise and remarkable in its difference. It was not long before we opened our first boutique in France'.

Sabé Masson Design

Sabé Masson Design

Creating the brand

The Sabé Masson Design studio, in the heart of Paris, is a hive of activity. The creative team reviews hundreds of options, from the designs and colors of forthcoming collections and new fragrances to the most delightfully natural and innovative compositions for the skin: new alchemy, new galenic formulas and the stories behind all these sensations. "Sabé Life Style" pieces to enhance our daily life, functional, useful objects, and beautiful "Sabé Lieux de Vie" home scents are all currently being developed. Take care of yourself, of your scent trail, of your skin – of everything that makes you unique.

April 2015 saw the opening of the first "Maison du Soft Perfume" in the Haut-Marais in Paris, a place that embodies our world and invites our visitors to discover and learn more about different olfactory and cosmetic combinations. In 2017, opening of our first Sabé Masson Pop up Store under the Dome of Les Galeries Lafayette Haussmann Paris and presentation of our first brand corner at BHV Marais Paris. The story has only just begun, and we very much want to share our world, and our future, with you.

Expertise and Collection of Perfumes

Soft Perfumes Solides

Sabé Masson has a wealth of remarkable and innovating savoir-faire, represented by our Soft Perfume: the first “fragrance with a thousand virtues”. Our Soft Perfumes are well-being and caring perfumes that are good for the skin. Our Soft Perfumes Solides are a precious combination of the finest perfumery and natural cosmetic ingredients that are rich in skincare benefits. Alcohol and paraben-free, they bring together the pure sensation of perfume with the virtues of skincare, to gently soften the skin.
Discover the Soft Perfumes Liquides, white innovative Eaux de Parfum without alcohol, respectful of the skin.
All our perfumes are painstakingly designed, created, formulated and manufactured in France.
They make a wonderful gift, which surprises, provokes thought and conversation, and, of course, becomes highly addictive.

Suitable for all skin types thanks to their alcohol-free formula, they will be enjoyed by all your friends. Their stick format means they will also travel everywhere with you.

Soft Perfumes Liquides

The Soft Perfume becomes Liquid offering its new unique and innovative formula, free of alcohol : it is the Perfume respectful of the skin. The vaporization of this nectar of Perfume is a pure sensation of an olfaction refined as a diamond cut. Captured and protected within its precious black bottle, the particular molecules will flourish on your skin, on your hair, intimately related with each other. The concentrate of perfume and the water mingle together as micro-droplets (the UltraDrops®) invisible when vaporizing and without adding alcohol. A very beautiful olfactory rendered, for a brand new sensorial restitution.

Completing the Soft Perfumes collections are our first Liquid Soft Perfumes, highly concentrated eaux de parfum, the liquid interpretation of our Soft Perfumes. With the same olfactory composition as the Soft Perfumes, this time we have chosen to highlight the wonders of a specific fragrance note, elevating it even further to create a real opera of fragrance.

Cosmetic composition

The New Application Method

The Soft Perfumes Solides offer a new, sensual and elegant method of applying perfume to your skin. A new perfume ritual that creates well-being and is good for both the skin and the soul.
They invite you to get back in touch with yourself; they are both delicate and generous, as well as revolutionary, allowing you to apply perfume how you like, when you like.
Soft Perfumes dance onto the skin, gliding delightfully onto the same areas as a classic perfume, but also onto pressure points, such as the temples, the neck, the wrists, behind the knees – wherever you wish.

Applying them is a ritual, a way of getting back in touch with yourself, caressing yourself with perfume and creating a trail of perfume on your skin, our way.
They are a delicious nectar that you will never tire of; an addiction, a lucky charm, a perfume just for you.

As for it, the Soft Perfume Liquide remains on the vaporization gesture but also offers and for the first time, a high concentration in an alcohol and surfactant-free perfume. If it is not a new gesture, it is a true new composition offering a gesture of applying perfume very respectful of the skin.


Values, DNA and
talents, all brought together

A constantly innovative outlook opening onto endless possibilities. A new approach to perfume and its related products.

A respect for information and a desire to pass it on to others. Education, composition, process and products.

A simple pride in the values and culture of our country. Proudly Made in France.

A brand that respects the men, the animals and the cultures.

A brand that respects the ecology .

Recognition for the artisans and other talented people we work with. The recognition of Perfumers artists and illustrators with whom we create.